UX / UI · WEBSITE REDESIGN · STUDENT PROJECT
Alletiders
Kogebog
Using user research and our persona as a foundation, we redesigned Alletiders Kogebog into a more personal and intuitive recipe experience
Project overview
More than
just recipes
The problem
How can we redesign Alletiders Kogebog into a more personal recipe universe that makes it easy to discover, save and share recipes?
The solution
A more personal experience built around user profiles, saved recipes and easier ways to discover new inspiration.
Our contribution
UX Research
User journeys
Information architecture
UI Design
Desk Research
Understanding the user before designing
Before jumping into solutions, we explored how people use recipes in everyday life and where the current experience creates friction.
Key insights
What we've learned
Recipes are personal
Users don't just search for recipes. They build collections around memories, preferences and everyday life.
Finding is only the beginning
Users also need an easy way to save, organise and return to recipes later.
Food creates connection
Recipes can be a way of sharing experiences, inspiration and connections with others.
The solution
Designed around
real behaviour
The research led us towards a more personal recipe experience where users can make the platform their own.
A personal profile
A space where users can save and organise recipes based on their own preferences.
Save for later
Making it easy to build a personal recipe collection and return to favourites.
Discover more
A clearer and more intuitive way to explore recipes and find new inspiration.
Final design
A more personal
recipe experience
Reflection
What we learned
This project taught us the importance of looking beyond the interface. By understanding users' habits, motivations and frustrations first, we were able to create a solution based on real needs rather than assumptions.